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SEIKO Velatura is a collection of high performance marine watches for men and women, each of which combines innovation of function with refinement in design. At the heart of the collection are two entirely new calibers, Kinetic Direct Drive and a Yachting Timer, both designed expressly for Velatura and for the needs of professional and recreational sailors alike.

Sportura is Seiko’s leading sports watch collection. Inspired by high-performance motor sport, each Sportura watch is presented in a high-grade stainless steel case, with 10 bar water resistance and a non-reflective sapphire crystal, so that it is durable, practical and legible, even at high speed. Quartz or Kinetic, for men or for women, Sportura is engineered for the new road ahead.

The SEIKO Premier collection combines　classically refined inspiration with subtly modern expression. Premier has established itself as SEIKO's leading dress watch collection. The Premier design is inspired by the eternal beauty of neo-classical architecture. Each Premier case has the solidity and grace of a Palladian villa and each dial has a depth of sculpted detailing that draws its inspiration from the architraves of a Greek temple. However, these classical features are also expressed with a modern flair. Premier is classical yet modern, reverential yet bold, restrained yet eye-catching.

Since 1997, Arctura has been the signature design for SEIKO's Kinetic technology. Arctura stands for strong, solid build quality and aerodynamic design inspired by the arc of nature; in rainbows or in the curvature of the earth, the arc is central to nature's plan and Arctura draws its strength from the eternal beauty of this shape.