Eight mother-of-pearl sectors light up on a dark background and accompany the wearer during the first few hours of the day. If the hand is located at 5:30 am, it moves in the nightly dark blue. The colors change little by little, until the day finally starts around 9:30 am with a bright white mother-of pearlsector.

Eight mother-of-pearl sectors light up on a dark background and accompany the wearer during the first few hours of the day. If the hand is located at 5:30 am, it moves in the nightly dark blue. The colors change little by little, until the day finally starts around 9:30 am with a bright white mother-of pearlsector.

With the strikingly innovative design of the watch Dandy, the manufacture implements a fascinating facet of a new masculinity: it’s the modern equivalent to the attitude towards life of artists, poets and essayists of the last century – expressed in form of powerful masculine designs and metallic applications.

The regulator R02, the second edition of the highly successful regulator R01, is a fascinating watch in traditional execution. Introduced for the first time at Baselworld 2016 the watch received strong demand from the outset.In comparison with the first version, the dial and movement were completely revised. The dial has a “stripes-guilloching” and around...

The regulator R02, the second edition of the highly successful regulator R01, is a fascinating watch in traditional execution. Introduced for the first time at Baselworld 2016 the watch received strong demand from the outset.In comparison with the first version, the dial and movement were completely revised. The dial has a “stripes-guilloching” and around...

The regulator R02, the second edition of the highly successful regulator R01, is a fascinating watch in traditional execution. Introduced for the first time at Baselworld 2016 the watch received strong demand from the outset.In comparison with the first version, the dial and movement were completely revised. The dial has a “stripes-guilloching” and around...

The Regulator R01 is the ideal watch for a self-confident man. Avant-garde design paired with modern, almost provocative stylistic devices will capture interested men’s curiosity. This special timekeeper catches your attention right away, perhaps due to the mixture of a rather discreet dial and the extremely present “60” that turns the dial into an...

RED – VERSATILE AND INDIVIDUALThe “Red-Collection” is highly versatile. Various straps can be exchanged to create a completely different look. The Regulator series proves it: Suitable for every occasion, whether sporty –casual or classically elegant. “Alexander Shorokhoff ” watches give you the chance to express your individuality.

The Regulator R01 is the ideal watch for a self-confident man. Avant-garde design paired with modern, almost provocative stylistic devices will capture interested men’s curiosity. This special timekeeper catches your attention right away, perhaps due to the mixture of a rather discreet dial and the extremely present “60” that turns the dial into an...

From time to time, you will be approached about your “C01” from Alexander Shorokhoff. You need to keep that in mind, if you decide in favor of it. Because the large numbers 20, 40, 60 and the two contrary colored “eyes” at 3 and 9 o‘clock are inconspicuous eye-catchers.

The successful manual winding chronograph movement is now also available in an automatic version. Due to its great popularity among watch collectors, all other details, including the design, remained the same.

The successful manual winding chronograph movement is now also available in an automatic version. Due to its great popularity among watch collectors, all other details, including the design, remained the same.

The successful manual winding chronograph movement is now also available in an automatic version. Due to its great popularity among watch collectors, all other details, including the design, remained the same.

The successful manual winding chronograph movement is now also available in an automatic version. Due to its great popularity among watch collectors, all other details, including the design, remained the same.

RED – PROVOCATION OR PERFECTION?Colours hold an important position with the watches by “Alexander Shorokhoff “. Red is a very special colour; a multi-layered colour arousing emotions, exuding warmth and love. It stands for beauty but also for power and strength. This strong colour can cause rage and make people furious. “The most perfect colour is red“...

From time to time, you will be approached about your “C01” from Alexander Shorokhoff. You need to keep that in mind, if you decide in favor of it. Because the large numbers 20, 40, 60 and the two contrary colored “eyes” at 3 and 9 o‘clock are inconspicuous eye-catchers.

From time to time, you will be approached about your “C01” from Alexander Shorokhoff. You need to keep that in mind, if you decide in favor of it. Because the large numbers 20, 40, 60 and the two contrary colored “eyes” at 3 and 9 o‘clock are inconspicuous eye-catchers.

With the Lady Chrono, you stand out for sure. A classic style watch that incorporates female attributes such as beauty and elegance with the exquisite craftsmanship and quality of watch making. The two-tier dial, the surface from genuine mother-of-pearl, the distinctive design of day and night display make this feminine watch a real eye-catcher on the...

For the black version of the “Kandy” watch, a new material combination is the center of attention. The case has a shiny black PVD-coating. Furthermore, this model is not enameled sideways but the case is fitted with three silver or rose gold-colored and refined wires, which has a modern but also extremely elegant effect. Oftentimes, it is a small...

Expect the unexpected – that’s how every new watch model by „Alexander Shorokhoff“ can be described. On occasion of the 25th anniversary in 2017, Alexander Shorokhov created extraordinary watch models aimed at the philosophy of the brand – “art on the wrist”. The “Avantgarde“ line is extended by the new watch model “Crossing“. Alexander Shorokhov not only...

Expect the unexpected – that’s how every new watch model by „Alexander Shorokhoff“ can be described. On occasion of the 25th anniversary in 2017, Alexander Shorokhov created extraordinary watch models aimed at the philosophy of the brand – “art on the wrist”. The “Avantgarde“ line is extended by the new watch model “Crossing“. Alexander Shorokhov not only...

Chronograph-Regulators are absolute precision watches. Their mechanics are complex and intricate. However, the CRO1 offers even more sophisticated features. The timer function has a contrasting color to increase readability and the feature can be easily operated with the two elongated push buttons.

Chronograph-Regulators are absolute precision watches. Their mechanics are complex and intricate. However, the CRO1 offers even more sophisticated features. The timer function has a contrasting color to increase readability and the feature can be easily operated with the two elongated push buttons.

Chronograph-Regulators are absolute precision watches. Their mechanics are complex and intricate. However, the CRO1 offers even more sophisticated features. The timer function has a contrasting color to increase readability and the feature can be easily operated with the two elongated push buttons.

RED – VERSATILE AND INDIVIDUALThe “Red-Collection” is highly versatile. Various straps can be exchanged to create a completely different look. The Regulator series proves it: Suitable for every occasion, whether sporty –casual or classically elegant. “Alexander Shorokhoff” watches give you the chance to express your individuality.

Chronograph-Regulators are absolute precision watches. Their mechanics are complex and intricate. However, the CRO1 offers even more sophisticated features. The timer function has a contrasting color to increase readability and the feature can be easily operated with the two elongated push buttons.

Chronograph-Regulators are absolute precision watches. Their mechanics are complex and intricate. However, the CRO1 offers even more sophisticated features. The timer function has a contrasting color to increase readability and the feature can be easily operated with the two elongated push buttons.

Chronograph-Regulators are absolute precision watches. Their mechanics are complex and intricate. However, the CRO1 offers even more sophisticated features. The timer function has a contrasting color to increase readability and the feature can be easily operated with the two elongated push buttons.